Tag Archives: super bowl

Masterful Marketing By Netflix – The Cloverfield Paradox

I was very excited to see a brand new trailer during the Super Bowl last night (and an exciting game at that).

Toward the end of the game, a movie trailer for a horror/Sci-Fi movie was shown and I mentioned to my better half that I wanted to see it only to find out it was going to be on Netflix. It’s not unusual for Netflix to advertise movies on regular television if they feel the movie or series has a lot of promise. I immediately switched over to Netflix during a break, expecting to find a trailer and a release date in a few months, only to  instead find they dropped the movie the very same night with no warning, no ads on Netflix weeks ahead of time telling us it was coming, and basically nothing except a bad-ass trailer show during the Super Bowl and a premiere date that evening.

You can be sure that as soon as I could after the game, I was back to Netflix to watch The Cloverfield Paradox and…well…I’ll let you draw your own conclusions. The only thing I will say is it is a prequel to the other two movies, Cloverfield and 10 Cloverfield Lane, making a nice little trilogy but hopefully not wrapping it up.

I found some parts that were “lifted” from other movies, at least in concept, and a number of things will sound familiar but it really is an original show and well worth a watch. I’m a horror/Sci-fi nut and recognized the tropes which must be present for a movie like this to work, and they were done well.

It’s important for artists to recognize another artist’s work when done well and I may do a more thorough review of the movie on another site (if so I will come back and put a link to it here). However, this round of applause goes out to the marketers who bought some of the most expensive television time spots available for a movie that no one knew was coming. I hope the numbers will support that master stroke. I know it’s why I watched it today as opposed to some other day.